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# IAB publishes framework for crediting AI in ad attribution
- URL: https://www.medianexis.com/iab-publishes-framework-for-crediting-ai-in-ad-attribution/
- Published: 2026-11-13T17:59:22.000Z
- Updated: 2026-11-13T17:59:23.000Z
- Description: IAB’s Kortney Kavanagh reports the trade group released an AI-Era Attribution Blueprint classifying conversions as Human-Owned, AI-Assisted or AI-Executed, and defining who can claim credit and what evidence that claim needs.
- Author: Medianexis Signals Desk
- Tags: Measurement, Kortney Kavanagh, IAB releases AI-era attribution blueprint

*Signal from* [*iab.com*](https://iab.com/?ref=medianexis.com) *·* [*Kortney Kavanagh*](https://www.medianexis.com/tag/by-kortney-kavanagh/) *·* [*read the original*](https://www.iab.com/news/iab-releases-ai-era-attribution-blueprint/?ref=medianexis.com)*.*