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# IAB report calls for shared standards in creator deal measurement
- URL: https://www.medianexis.com/iab-report-calls-for-shared-standards-in-creator-deal-measurement/
- Published: 2026-11-10T22:20:07.000Z
- Updated: 2026-11-10T22:20:07.000Z
- Description: IAB is reporting that creator marketing budgets grew from $13.9 billion in 2021 to an expected $44 billion in 2026, and that sustaining that growth now requires more consistent measurement, contracting, payment, and reporting practices across the creator ecosystem.
- Author: Medianexis Signals Desk
- Tags: Creators, IAB creator economy next chapter report

**Why it matters.** Buyers gain a clearer basis for evaluating creator performance once contracting and reporting practices become standardized industry-wide.

*Signal from* [*iab.com*](https://iab.com/?ref=medianexis.com) *·* [*read the original*](https://www.iab.com/insights/the-creator-economys-next-chapter/?ref=medianexis.com)*.*