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# IAB survey: AI is embedded in programmatic, but full autonomy lags
- URL: https://www.medianexis.com/iab-survey-ai-is-embedded-in-programmatic-but-full-autonomy-lags/
- Published: 2026-09-30T19:03:47.000Z
- Updated: 2026-09-30T19:03:48.000Z
- Description: Digiday’s Ronan Shields reports that a new IAB survey of Europe’s digital ad industry finds AI already widely used for campaign optimization, but buyers remain cautious about giving agents full authority to trade media autonomously.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Ronan Shields, IAB report: AI embedded in programmatic advertising

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Ronan Shields*](https://www.medianexis.com/tag/by-ronan-shields/) *·* [*read the original*](https://digiday.com/marketing/ad-tech-briefing-ai-is-changing-programmatic-buying-faster-than-who-controls-it/?ref=medianexis.com)*.*