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# IAS uncovers ‘Papyrus’ ad-fraud scheme netting $1M a month
- URL: https://www.medianexis.com/ias-uncovers-papyrus-ad-fraud-scheme-netting-1m-a-month/
- Published: 2026-08-06T00:00:00.000Z
- Updated: 2026-09-17T17:40:45.000Z
- Description: IAS’s Threat Lab found a scam hidden in e-book reader apps that hijacked phones to fake ad clicks and engagement. It’s a reminder that fraud keeps evolving faster than brand-safety tools can catch it.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, #archive-backfill, Jon Lafayette

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/the-business-of-data-with-jon-lafayette-watch-out/?ref=medianexis.com)*.*