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# Ibotta, Pernod Ricard adapt holiday retail media to earlier shopping curve
- URL: https://www.medianexis.com/ibotta-pernod-ricard-adapt-holiday-retail-media-to-earlier-shopping-curve/
- Published: 2026-10-11T01:42:08.000Z
- Updated: 2026-10-11T01:42:08.000Z
- Description: Adweek’s Dawn Papandrea reports on an Adweek House panel where Ibotta’s Chris Dungan and Pernod Ricard’s Krystle Rocci said shoppers are elongating the holiday buying period instead of condensing it before the holidays.
- Author: The Signals Desk
- Tags: Retail-media, Dawn Papandrea, Adweek: brands and longer holiday shopping season

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Dawn Papandrea*](https://www.medianexis.com/tag/by-dawn-papandrea/) *·* [*read the original*](https://www.adweek.com/commerce/brands-can-expect-a-longer-holiday-shopping-season-and-thriftier-consumers/?ref=medianexis.com)*.*