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# In-store retail media to stay under 1% of ad spend through 2028
- URL: https://www.medianexis.com/in-store-retail-media-to-stay-under-1-of-ad-spend-through-2028/
- Published: 2026-09-18T22:55:04.000Z
- Updated: 2026-09-18T22:55:04.000Z
- Description: eMarketer projects in-store retail media spend will top $1 billion by 2028, growing faster than online formats through 2027, yet still make up less than 1% of total omnichannel retail media ad spending.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Retail media in physical stores growth

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