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# Independent agencies are merging to build scale, Ad Age reports
- URL: https://www.medianexis.com/independent-agencies-are-merging-to-build-scale-ad-age-reports/
- Published: 2026-10-11T01:35:37.000Z
- Updated: 2026-10-11T01:35:37.000Z
- Description: Ad Age’s Ewan Larkin reports that independent agency M&A is accelerating, producing “super-independent” shops that combine indie agility with holding-company-style capabilities and scale, as marketers look beyond the big networks.
- Author: The Signals Desk
- Tags: Agencies, Ewan Larkin, Ad Age: independent agency M&A consolidation trend

**Why it matters.** Marketers shopping outside the holding companies gain larger independent options that can still compete on scale and capabilities.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Ewan Larkin*](https://www.medianexis.com/tag/by-ewan-larkin/) *·* [*read the original*](https://adage.com/agencies/aa-why-independents-are-merging-and-whats-next/?ref=medianexis.com)*.*