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# Infillion acquires Foursquare to tie ads to location outcomes
- URL: https://www.medianexis.com/infillion-acquires-foursquare-to-tie-ads-to-location-outcomes/
- Published: 2026-10-05T13:48:34.000Z
- Updated: 2026-10-05T13:48:34.000Z
- Description: Mrweb’s Nick Thomas reports that Infillion has acquired Foursquare, combining its advertising technology with Foursquare’s location data and attribution tools. The deal aims to let advertisers link ad exposure directly to real-world outcomes such as store visits.
- Author: The Signals Desk
- Tags: Ad-tech, Nick Thomas, Infillion acquires Foursquare for location ads

**Why it matters.** Advertisers gain a single vendor that can claim location-based proof of ad impact, raising the bar for rival ad-tech firms lacking such attribution data.

*Signal from* [*mrweb.com*](https://mrweb.com/?ref=medianexis.com) *·* [*Nick Thomas*](https://www.medianexis.com/tag/by-nick-thomas/) *·* [*read the original*](https://www.mrweb.com/drno/news40416.htm?ref=medianexis.com)*.*