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# Instacart, Pinterest partner to link inspiration and purchase
- URL: https://www.medianexis.com/instacart-pinterest-partner-to-link-inspiration-and-purchase/
- Published: 2026-10-21T13:18:21.000Z
- Updated: 2026-10-21T13:18:21.000Z
- Description: eMarketer’s Christopher Wood reports that Instacart and Pinterest are teaming up to close the gap between discovery and checkout, letting shoppers move from inspiration pins toward grocery purchases without leaving the platforms they browse in.
- Author: The Signals Desk
- Tags: Retail-media, Christopher Wood, Instacart, Pinterest partner to link inspiration and purchase

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Christopher Wood*](https://www.medianexis.com/tag/by-christopher-wood/) *·* [*read the original*](https://www.emarketer.com/content/instacart-pinterest-aim-close-divide-between-inspiration-purchase?ref=medianexis.com)*.*