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# Instagram courts YouTube creators to push long-form video
- URL: https://www.medianexis.com/instagram-courts-youtube-creators-to-push-long-form-video/
- Published: 2026-11-03T00:54:20.000Z
- Updated: 2026-11-03T00:54:20.000Z
- Description: eMarketer’s Marisa Jones reports that Instagram is courting YouTube creators as part of its effort to make long-form video stick on the platform.
- Author: The Signals Desk
- Tags: Creators, Marisa Jones, Instagram courts YouTube creators to push long-form video

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/instagram-courts-youtube-creators-tries-make-long-form-video-stick?ref=medianexis.com)*.*