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# Instagram, Netflix, Disney chase YouTube’s lead in creator video
- URL: https://www.medianexis.com/instagram-netflix-disney-chase-youtubes-lead-in-creator-video/
- Published: 2026-10-27T21:37:33.000Z
- Updated: 2026-10-27T21:37:33.000Z
- Description: Axios’s Kerry Flynn and Sara Fischer report that Instagram is testing 90-minute videos and an Apple TV app, while Netflix, Disney, Tubi and Amazon strike video-podcast deals as YouTube captured 15.8% of U.S. TV viewing in August, per Nielsen.
- Author: The Signals Desk
- Tags: Streaming, Kerry Flynn, Sara Fischer, YouTube dominance challenged by streamers

**Why it matters.** Streamers and social platforms now have to compete on YouTube’s open, revenue-share terms with creators rather than their traditional closed licensing model.

*Signal from* [*axios.com*](https://axios.com/?ref=medianexis.com) *·* [*Kerry Flynn*](https://www.medianexis.com/tag/by-kerry-flynn/)*,* [*Sara Fischer*](https://www.medianexis.com/tag/by-sara-fischer/) *·* [*read the original*](https://www.axios.com/2026/10/27/youtube-instagram-creators-netflix-disney?ref=medianexis.com)*.*