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# Instagram pays creators up to $500,000 to post long-form video
- URL: https://www.medianexis.com/instagram-pays-creators-up-to-500-000-to-post-long-form-video/
- Published: 2026-11-02T15:22:39.000Z
- Updated: 2026-11-02T15:22:40.000Z
- Description: Business Insider’s Sydney Bradley and Lucia Moses report that Instagram is offering select creators $50,000 to $500,000 to post long-form video to its new Features product, non-exclusively, as long as they also post same-day to YouTube.
- Author: The Signals Desk
- Tags: Creators, Sydney Bradley, Lucia Moses, Instagram offers six-figure checks to YouTube creators

**Why it matters.** Creators gain new leverage to extract direct payments from platforms competing for the same long-form content, rather than relying solely on YouTube’s ad-revenue share.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Sydney Bradley*](https://www.medianexis.com/tag/by-sydney-bradley/)*,* [*Lucia Moses*](https://www.medianexis.com/tag/by-lucia-moses/) *·* [*read the original*](https://www.businessinsider.com/instagram-offers-youtube-creators-six-figure-longform-video-deals-2026-10?ref=medianexis.com)*.*