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# Instagram readies full rollout of long-form TV feature
- URL: https://www.medianexis.com/instagram-readies-full-rollout-of-long-form-tv-feature/
- Published: 2026-11-02T15:23:54.000Z
- Updated: 2026-11-02T15:23:54.000Z
- Description: TVREV’s Alan Wolk reports Instagram plans to fully roll out “Features,” a long-form horizontal video format supporting up to 90 minutes, tested in Brazil and built for TV-set viewing, letting creators link up to eight Reels as promos.
- Author: The Signals Desk
- Tags: Streaming, Alan Wolk, TVREV: Instagram eyeing TV

**Why it matters.** Legacy TV networks and streamers face more pressure to merge into a smaller set of mass-reach players as Instagram and YouTube absorb filler content and performance-ad budgets.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/wir20261030?ref=medianexis.com)*.*