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# Instagram’s 90-minute video push gives creators a trust edge over publishers
- URL: https://www.medianexis.com/instagrams-90-minute-video-push-gives-creators-a-trust-edge-over-publishers/
- Published: 2026-11-02T15:20:27.000Z
- Updated: 2026-11-02T15:20:27.000Z
- Description: Puck’s Julia Alexander reports that Meta is testing a longform video feature on Instagram allowing posts up to 90 minutes, letting creators cross-post from YouTube into the new “Features” tab to reach new audiences.
- Author: The Signals Desk
- Tags: Creators, Julia Alexander, Instagram offers six-figure checks to YouTube creators

**Why it matters.** Publishers trying to reach younger and female audiences gain a new distribution channel, but creators are better positioned than news brands to exploit it.

*Signal from* [*puck.news*](https://puck.news/?ref=medianexis.com) *·* [*Julia Alexander*](https://www.medianexis.com/tag/by-julia-alexander/) *·* [*read the original*](https://puck.news/media/2026/10/instagram-features-the-creator-opportunity-explained?ref=medianexis.com)*.*