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# Instagram’s longform push comes with no creator revenue share
- URL: https://www.medianexis.com/instagrams-longform-push-comes-with-no-creator-revenue-share/
- Published: 2026-11-02T15:20:09.000Z
- Updated: 2026-11-02T15:20:09.000Z
- Description: Simon Owens’s Media Newsletter reports that Instagram is pushing creators to upload longform video despite having no YouTube-style revenue-sharing program, betting exposure alone will lure YouTubers and podcasters already monetizing elsewhere.
- Author: The Signals Desk
- Tags: Creators, Simon Owens, Simon Owens: horror fandom moment

**Why it matters.** Creators retain leverage to keep their highest-value longform content on YouTube until Meta offers a comparable payout structure.

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://www.medianexis.com/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/move-over-romantasy-horror-fandom)*.*