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# Instagram’s new long-form video push has no creator payment plan
- URL: https://www.medianexis.com/instagrams-new-long-form-video-push-has-no-creator-payment-plan/
- Published: 2026-11-02T15:23:38.000Z
- Updated: 2026-11-02T15:23:38.000Z
- Description: The Verge’s Jess Weatherbed reports that creators are criticizing Instagram’s new Features long-form video format, launched this week, because it offers no ad-share or performance payouts like YouTube does.
- Author: The Signals Desk
- Tags: Creators, Jess Weatherbed, Instagram tests 90-minute videos, no ad revenue share

**Why it matters.** Creators weighing where to post long-form video have no revenue incentive to choose Instagram’s Features over YouTube until Meta names a payout structure.

*Signal from* [*theverge.com*](https://theverge.com/?ref=medianexis.com) *·* [*Jess Weatherbed*](https://www.medianexis.com/tag/by-jess-weatherbed/) *·* [*read the original*](https://www.theverge.com/tech/1020806/instagram-long-form-video-creator-monetization?ref=medianexis.com)*.*