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# iSpot data: old KitKat and Butterfinger Halloween ads still outperform new ones
- URL: https://www.medianexis.com/ispot-data-old-kitkat-and-butterfinger-halloween-ads-still-outperform-new-ones/
- Published: 2026-11-02T15:23:56.000Z
- Updated: 2026-11-02T15:23:56.000Z
- Description: The Measure’s Eleanor Semeraro reports that iSpot SAGE data shows five of October’s 20 most-seen linear TV candy ads debuted in 2024 or earlier, with KitKat’s 2015 “Halloween Sounds” spot ranking No. 3 and still beating brand Likeability norms.
- Author: The Signals Desk
- Tags: Measurement, Eleanor Semeraro, iSpot SAGE Halloween candy ad study

**Why it matters.** Buyers can use SAGE’s demographic breakdowns to reallocate existing creative toward younger, higher-intent audiences instead of commissioning new spots.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-old-favorites-fresh-insights-for-halloween-candy-ads/?ref=medianexis.com)*.*