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# iSpot data: Sonic’s $7 deal, not celebrity QBs, drives NFL ad lift
- URL: https://www.medianexis.com/ispot-data-sonics-7-deal-not-celebrity-qbs-drives-nfl-ad-lift/
- Published: 2026-10-15T21:48:01.000Z
- Updated: 2026-10-15T21:48:01.000Z
- Description: The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Sonic’s “Greatest Seven” spots with Baker Mayfield and Bijan Robinson scored +54 points above norm among NFL followers, with the $7 Meal Deal driving purchase intent more than the athlete talent.
- Author: The Signals Desk
- Tags: Measurement, Eleanor Semeraro, The Measure: Sonic NFL campaign scores with SAGE

**Why it matters.** Brands get evidence that a strong price offer can outperform celebrity casting, pushing them to treat talent as an amplifier rather than the lead hook.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-sonics-greatest-seven-campaign-scores-with-nfl-fans/?ref=medianexis.com)*.*