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# iSpot: streaming matches linear ad revenue despite far fewer impressions
- URL: https://www.medianexis.com/ispot-streaming-matches-linear-ad-revenue-despite-far-fewer-impressions/
- Published: 2026-10-27T14:31:29.000Z
- Updated: 2026-10-27T21:35:09.000Z
- Description: TVREV’s Jason Damata reports on iSpot’s Q3 Ad report, which found streaming now splits ad revenue evenly with linear even though linear still delivers the vast majority of impression volume.
- Author: The Signals Desk
- Tags: Measurement, Jason Damata, iSpot: streaming matches linear ad revenue despite far fewer impressions

**Why it matters.** Sports leagues still anchored to linear deals lose the argument that volume outweighs proven outcomes, pressuring them toward streaming inventory.

*Based on reporting by* [*TVREV*](https://www.tvrev.com/news/hot-list-102626?ref=medianexis.com) *—* [*Jason Damata*](https://www.medianexis.com/tag/by-jason-damata/) *·* [*mediapost.com*](https://www.mediapost.com/publications/article/419007/streaming-ads-outperform-linear-in-ispot-study.html?ref=medianexis.com) *—* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*The Measure*](https://www.themeasure.net/ispot-report-finds-streaming-ad-dollars-gaining-on-linear/?ref=medianexis.com) *—* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/)*.*