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# iSpot’s SAGE breaks down why Progressive’s Dr. Rick ads top Likeability
- URL: https://www.medianexis.com/ispots-sage-breaks-down-why-progressives-dr-rick-ads-top-likeability/
- Published: 2026-10-07T18:19:54.000Z
- Updated: 2026-10-07T18:19:54.000Z
- Description: The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Progressive’s “Dr. Rick: Rules” leads 2026 Likeability at 671, but drives 82% Purchase Intent Top-2-Box versus 40% and 31% for its two closest Dr. Rick rivals.
- Author: The Signals Desk
- Tags: Measurement, Eleanor Semeraro, SAGE: Progressive Dr. Rick ads winning

**Why it matters.** Advertisers chasing Likeability alone risk missing the informational payoff that actually converts attention into purchase consideration.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-why-progressives-dr-rick-ads-are-winning/?ref=medianexis.com)*.*