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# iSpot’s SAGE finds brand trust beats deals in Toyota’s tier 2 ads
- URL: https://www.medianexis.com/ispots-sage-finds-brand-trust-beats-deals-in-toyotas-tier-2-ads/
- Published: 2026-11-06T22:07:53.000Z
- Updated: 2026-11-06T22:07:54.000Z
- Description: The Measure’s Eleanor Semeraro reports that iSpot’s SAGE AI analyzed Toyota’s 2026 tier 2 ads and found brand trust themes drive higher purchase intent than financing deals, with one truck spot showing a 28-point lift among respondents citing brand affinity.
- Author: The Signals Desk
- Tags: Measurement, Eleanor Semeraro, The Measure: Toyota Tier 2 ads analysis

**Why it matters.** Automakers can use the finding to justify weighting tier 2 creative toward brand reliability messaging over pure price offers.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-what-makes-toyotas-tier-2-ads-work/?ref=medianexis.com)*.*