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# iSpot’s SAGE finds Wells Fargo’s celebrity ads win likes, not purchase intent
- URL: https://www.medianexis.com/ispots-sage-finds-wells-fargos-celebrity-ads-win-likes-not-purchase-intent/
- Published: 2026-10-22T16:08:16.000Z
- Updated: 2026-10-22T16:08:16.000Z
- Description: The Measure’s Eleanor Semeraro reports that iSpot’s AI agent SAGE analyzed Wells Fargo’s Steve Martin and Martin Short campaign and found it consistently beats brand norms on Likeability by 55 points.
- Author: The Signals Desk
- Tags: Measurement, Eleanor Semeraro, The Measure: SAGE on Wells Fargo star-power ads

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-balancing-star-power-and-product-messaging-with-wells-fargo/?ref=medianexis.com)*.*