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# ITV’s AI ad tool lures 16 new-to-TV SMEs in first year
- URL: https://www.medianexis.com/itvs-ai-ad-tool-lures-16-new-to-tv-smes-in-first-year/
- Published: 2026-10-11T01:37:08.000Z
- Updated: 2026-10-11T01:37:08.000Z
- Description: The Media Leader’s Jack Benjamin reports that ITV’s GenAI Ads Manager, built with Streamr.AI, drew 16 new-to-TV small businesses to buy campaigns in its debut year, with pause ads using AI-generated imagery proving more popular than 30-second spots.
- Author: The Signals Desk
- Tags: Streaming, AI, Jack Benjamin, ITV's GenAI ads feature draws new advertisers

**Why it matters.** Five of the 16 businesses later expanded into ITV’s in-house creative production with bigger TV budgets, giving the broadcaster a funnel for growing SME ad revenue.

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=medianexis.com) *·* [*Jack Benjamin*](https://www.medianexis.com/tag/by-jack-benjamin/) *·* [*read the original*](https://uk.themedialeader.com/itvs-generative-ai-ads-feature-used-by-16-new-to-tv-advertisers-in-debut-year/?ref=medianexis.com)*.*