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# Kalshi dominates NFL TikTok chatter without a league sponsorship
- URL: https://www.medianexis.com/kalshi-dominates-nfl-tiktok-chatter-without-a-league-sponsorship/
- Published: 2026-09-23T23:57:27.000Z
- Updated: 2026-09-23T23:57:27.000Z
- Description: The Measure’s John Cassillo reports that Chartbeat data shows Kalshi was tagged in eight of the top ten most-seen NFL TikTok videos since kickoff.
- Author: The Signals Desk
- Tags: Creators, AI, John Cassillo, Kalshi dominates NFL TikTok chatter without a league sponsorship

**Why it matters.** Brands without official league sponsorships can now use paid creator boosts to claim outsized share of sports conversation, weakening the leverage that official partnerships traditionally sold.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/kalshis-tiktok-takeover-puts-it-front-and-center-for-football/?ref=medianexis.com)*.*