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# Kevin Mayer: Hollywood missed the social media culture shift
- URL: https://www.medianexis.com/kevin-mayer-hollywood-missed-the-social-media-culture-shift/
- Published: 2026-09-29T12:08:53.000Z
- Updated: 2026-09-29T12:08:53.000Z
- Description: Deadline’s Diana Lodderhose reports that former Disney executive Kevin Mayer, now co-CEO of Candle Media, told the Zurich Summit that Hollywood failed to recognize how culture-making moved to social platforms and influencers.
- Author: The Signals Desk
- Tags: Creators, Diana Lodderhose, Kevin Mayer: Paramount-Warner merger's "synergies" mean layoffs

**Why it matters.** Studios that keep sourcing talent from traditional development pipelines lose access to the audiences and cultural relevance now built on YouTube and influencer platforms.

*Signal from* [*deadline.com*](https://deadline.com/?ref=medianexis.com) *·* [*Diana Lodderhose*](https://www.medianexis.com/tag/by-diana-lodderhose/) *·* [*read the original*](https://deadline.com/video/kevin-mayer-hollywood-social-media-zurich-summit/?ref=medianexis.com)*.*