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# Kids’ TV commissioning shrinks as YouTube builds new ownership model
- URL: https://www.medianexis.com/kids-tv-commissioning-shrinks-as-youtube-builds-new-ownership-model/
- Published: 2026-10-12T14:21:40.000Z
- Updated: 2026-10-12T14:21:40.000Z
- Description: C21Media’s Ed Waller reports that Ampere Analysis research presented at MipJunior in Cannes shows traditional broadcaster commissioning of kids’ content continuing to contract.
- Author: The Signals Desk
- Tags: Creators, Ed Waller, Netflix, Amazon kids content orders have fallen

**Why it matters.** Producers now face a higher bar to get kids’ IP funded by broadcasters, pushing them toward YouTube-native ownership and creator partnerships instead.

*Signal from* [*c21media.net*](https://c21media.net/?ref=medianexis.com) *·* [*Ed Waller*](https://www.medianexis.com/tag/by-ed-waller/) *·* [*read the original*](https://www.c21media.net/department/content-trends/kids-ip-faces-a-higher-bar-as-commissioning-shrinks-and-youtube-builds-a-new-ownership-model/?ref=medianexis.com)*.*