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# KISS shows creator deals can run both ways for legacy media brands
- URL: https://www.medianexis.com/kiss-shows-creator-deals-can-run-both-ways-for-legacy-media-brands/
- Published: 2026-10-23T13:27:27.000Z
- Updated: 2026-10-23T13:27:27.000Z
- Description: The Media Leader’s Liz Parkin reports that KISS illustrates how combining traditional media strengths with creator-economy tactics lets established brands build on their heritage while adapting to changing audience behaviours.
- Author: The Signals Desk
- Tags: Creators, Liz Parkin, Media Leader: creator economy two-way street

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=medianexis.com) *·* [*Liz Parkin*](https://www.medianexis.com/tag/by-liz-parkin/) *·* [*read the original*](https://uk.themedialeader.com/the-creator-economy-is-a-two-way-street/?ref=medianexis.com)*.*