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# Kroger, Vidmob study ties creative scoring to 81% conversion accuracy
- URL: https://www.medianexis.com/kroger-vidmob-study-ties-creative-scoring-to-81-conversion-accuracy/
- Published: 2026-09-30T19:05:30.000Z
- Updated: 2026-09-30T19:05:30.000Z
- Description: Marketing Dive’s Chris Kelly reports that Kroger, Vidmob and MMA Global found predictive creative scoring can forecast e-commerce conversion with 81% accuracy, with aligned creative driving a four-times lift in conversion rates before media even runs.
- Author: The Signals Desk
- Tags: Retail-media, AI, Chris Kelly, Kroger uses AI and predictive scoring for creative

**Why it matters.** Marketers can now defend creative spend with a pre-flight conversion score instead of waiting for post-campaign performance data.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Chris Kelly*](https://www.medianexis.com/tag/by-chris-kelly/) *·* [*read the original*](https://www.marketingdive.com/news/how-kroger-uses-ai-and-predictive-scoring-to-tie-creative-to-conversion/831659/?ref=medianexis.com)*.*