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# Kroger’s retail media profit grows 24%, best pace since 2021
- URL: https://www.medianexis.com/krogers-retail-media-profit-grows-24-best-pace-since-2021/
- Published: 2026-09-14T15:03:24.000Z
- Updated: 2026-09-14T15:03:24.000Z
- Description: Profit at Kroger Precision Marketing grew 24% in the second quarter, its best retail media profit growth since 2021, CEO Greg Foran told investors.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Earnings, Mitchell Parton, Kroger's ad business profit growth since 2021

**Why it matters.** Retail media now leads Kroger’s earnings narrative ahead of merchandising, pressuring rivals to show similar ad-driven profit gains to justify investor attention.

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=medianexis.com) *·* [*Mitchell Parton*](https://www.medianexis.com/tag/by-mitchell-parton/) *·* [*read the original*](https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?ref=medianexis.com)*.*