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# Large screens now take 79% of open programmatic streaming spend
- URL: https://www.medianexis.com/large-screens-now-take-79-of-open-programmatic-streaming-spend/
- Published: 2026-09-11T00:19:40.000Z
- Updated: 2026-09-11T00:19:40.000Z
- Description: Pixalate data shows large-screen share of open programmatic streaming ad spend jumped to 79% in July from 57% in June, while smaller screens fell to 21%. Amazon Fire TV led all platforms with 37% share, up from 30%.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Wayne Friedman, Programmatic ad gains on big screens, news, reality

**Why it matters.** Buyers chasing open-exchange CTV inventory now find it concentrated on big screens and on Fire TV, narrowing where programmatic dollars can reach smaller-screen streaming audiences.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/417574/big-screens-news-reality-shows-lead-programmatic.html?edition=143784&ref=medianexis.com)*.*