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# Lendi’s growth GM: AI search is reshaping how brands get measured
- URL: https://www.medianexis.com/lendis-growth-gm-ai-search-is-reshaping-how-brands-get-measured/
- Published: 2026-10-21T13:18:44.000Z
- Updated: 2026-10-21T13:18:44.000Z
- Description: AdExchanger’s James Hercher reports that Lendi Group GM Michael McCash is using MMM vendor Mutinex and its new AI Visibility tool to measure how chatbots like ChatGPT and Gemini shape home-loan discovery.
- Author: The Signals Desk
- Tags: Measurement, AI, James Hercher, Lendi's growth GM: AI search is reshaping how brands get measured

**Why it matters.** Marketers now must rely on mass-prompting workarounds for AI discovery since chatbot platforms offer no analytics dashboard of their own.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*James Hercher*](https://www.medianexis.com/tag/by-james-hercher/) *·* [*read the original*](https://www.adexchanger.com/measurement/how-australian-home-lender-lendi-measures-the-invisible-work-of-ai/?ref=medianexis.com)*.*