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# LinkedIn brings CTV ad inventory into Google’s DV360
- URL: https://www.medianexis.com/linkedin-brings-ctv-ad-inventory-into-googles-dv360/
- Published: 2026-10-23T01:11:56.000Z
- Updated: 2026-10-23T01:11:56.000Z
- Description: eMarketer’s Asa Hiken reports that LinkedIn has expanded its CTV ad offering into Google’s DV360, letting advertisers buy LinkedIn’s connected TV inventory alongside other programmatic channels through a single demand-side platform.
- Author: The Signals Desk
- Tags: Ad-tech, Asa Hiken, LinkedIn expands CTV ads to DV360

**Why it matters.** Buyers gain a new way to reach LinkedIn’s B2B audience on CTV without leaving their existing DV360 workflow.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/linkedin-expands-ctv-ads-dv360-bridging-audiences-across-fragmentation?ref=medianexis.com)*.*