> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Little tweaks can make a big difference: Google unifies vertical video buying in DV360 with Gemini AI measurement
- URL: https://www.medianexis.com/little-tweaks-can-make-a-big-difference-google-unifies-vertical-video-buying-in-dv360-with-gemini-ai-measurement/
- Published: 2026-09-29T12:07:46.000Z
- Updated: 2026-09-29T12:07:46.000Z
- Description: MediaPost’s Laurie Sullivan reports that Google launched Vertical Video Unification in DV360, letting advertisers buy and measure vertical video programmatically across platforms, apps and publishers from one dashboard.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Laurie Sullivan, Google unifies vertical video ad format

**Why it matters.** Advertisers gain a single point of access to vertical inventory across social, streaming and open-web publishers, reducing the need to manage separate budgets and logins per platform.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418333/google-unifies-vertical-video-sees-greater-reac.html?ref=medianexis.com)*.*