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# Local TV ad sales pivot from spots to audience targeting
- URL: https://www.medianexis.com/local-tv-ad-sales-pivot-from-spots-to-audience-targeting/
- Published: 2026-10-06T13:53:00.000Z
- Updated: 2026-10-06T13:53:00.000Z
- Description: TV Tech’s Max Slater-Robins reports that local broadcasters are shifting advanced advertising strategy away from buying fixed commercial spots toward targeting defined audience segments.
- Author: The Signals Desk
- Tags: Measurement, Max Slater-Robins, TVREV: local news staffing threatens local TV future

*Signal from* [*tvtechnology.com*](https://tvtechnology.com/?ref=medianexis.com) *·* [*Max Slater-Robins*](https://www.medianexis.com/tag/by-max-slater-robins/) *·* [*read the original*](https://www.tvtechnology.com/business/from-spots-to-audiences-how-advanced-advertising-is-reshaping-local-tv?ref=medianexis.com)*.*