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# Locala launches CTV Planner to tailor investment market by market
- URL: https://www.medianexis.com/locala-launches-ctv-planner-to-tailor-investment-market-by-market/
- Published: 2026-10-07T18:17:08.000Z
- Updated: 2026-10-07T18:17:08.000Z
- Description: ExchangeWire reports that Locala has launched CTV Planner, a tool that helps media teams set CTV investment levels and media pressure based on each market’s specific business and audience conditions.
- Author: The Signals Desk
- Tags: Ad-tech, Locala launches CTV Planner tool

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*read the original*](https://www.exchangewire.com/blog/2026/10/06/locala-launches-ctv-planner-to-adapt-ctv-investment-to-the-realities-of-every-market/?ref=medianexis.com)*.*