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# Lowe’s expands retail media network beyond its own site
- URL: https://www.medianexis.com/lowes-expands-retail-media-network-beyond-its-own-site/
- Published: 2026-11-10T22:18:06.000Z
- Updated: 2026-11-10T22:18:07.000Z
- Description: Retail Brew’s Vidhi Choudhary reports that Lowe’s Media Network has struck new partnerships with Roku, YouTube, DoorDash, and Reddit, letting sellers run full-funnel ads beyond Lowe’s own site and app.
- Author: Medianexis Signals Desk
- Tags: Retail-media, Vidhi Choudhary, Lowe's recent ad partnership strategy

**Why it matters.** Advertisers on Lowe’s network gain upper-funnel reach and independent incrementality proof, giving the smaller retail media network a sharper pitch against Amazon and Walmart.

*Signal from* [*retailbrew.com*](https://retailbrew.com/?ref=medianexis.com) *·* [*Vidhi Choudhary*](https://www.medianexis.com/tag/by-vidhi-choudhary/) *·* [*read the original*](https://www.retailbrew.com/stories/whats-the-thinking-behind-the-recent-ad-partnerships-at-lowes?ref=medianexis.com)*.*