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# Lufthansa Group hands global media AOR to Omnicom, ending 25-year WPP run
- URL: https://www.medianexis.com/lufthansa-group-hands-global-media-aor-to-omnicom-ending-25-year-wpp-run/
- Published: 2026-11-11T16:49:07.000Z
- Updated: 2026-11-11T16:49:07.000Z
- Description: Campaign’s Emmy Liederman reports that Omnicom Media won Lufthansa Group’s global media account after a competitive review, unseating WPP’s Mindshare, which held the business since 2000.
- Author: Medianexis Signals Desk
- Tags: Agencies, Emmy Liederman, Lufthansa picks Omnicom Media as global AOR

**Why it matters.** Omnicom extends its 2026 new-business streak, having also won Coca-Cola’s North American media and Lavazza’s global media accounts in recent weeks.

*Signal from* [*campaignlive.com*](https://campaignlive.com/?ref=medianexis.com) *·* [*Emmy Liederman*](https://www.medianexis.com/tag/by-emmy-liederman/) *·* [*read the original*](https://www.campaignlive.com/article/lufthansa-group-selects-omnicom-media-global-media-agency-record/1974923?ref=medianexis.com)*.*