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# Madhive exec: local ad AI still at ‘day one’ despite scale claims
- URL: https://www.medianexis.com/madhive-exec-local-ad-ai-still-at-day-one-despite-scale-claims/
- Published: 2026-08-18T21:13:03.000Z
- Updated: 2026-09-17T17:40:53.000Z
- Description: Madhive CIO Aaron Brown says local advertising’s fragmented, non-digital signals remain an unsolved problem, even as Maverick sifts the full bid stream to find nuanced local targeting at scale.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, #archive-backfill, Madhive's Chief Innovation Officer

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Madhive's Chief Innovation Officer*](https://www.medianexis.com/tag/by-madhive-s-chief-innovation-officer/) *·* [*read the original*](https://www.tvrev.com/news/ai-wont-replace-local-expertiseit-will-make-it-more-powerful?ref=medianexis.com)*.*