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# Madhive’s Wilson: local ad precision, not scale, is the next chapter
- URL: https://www.medianexis.com/madhives-wilson-local-ad-precision-not-scale-is-the-next-chapter/
- Published: 2026-08-12T00:00:00.000Z
- Updated: 2026-09-17T18:04:04.000Z
- Description: Madhive CEO Jim Wilson says local broadcasters’ edge is hyper-precise geo-targeting, now sharpened by its Maverick AI tool for pre-campaign strategy. His pitch: local media needs platform-grade tech to compete with big tech for ad dollars.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, #archive-backfill

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*read the original*](https://www.themeasure.net/big-brains-w-evan-shapiro-madhives-jim-wilson/?ref=medianexis.com)*.*