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# Madison & Wall launches 50-market global ad forecast, sees 11% 2026 growth
- URL: https://www.medianexis.com/madison-wall-launches-50-market-global-ad-forecast-sees-11-2026-growth/
- Published: 2026-09-14T15:05:06.000Z
- Updated: 2026-09-14T15:05:07.000Z
- Description: Madison & Wall released its full 50-market global advertising data set, built bottoms-up from more than 600 media owners, with quarterly forecasts through 2030.
- Author: Fabric.Media Editorial
- Tags: Measurement, Madison & Wall launches 50-market global ad forecast, sees 11% 2026 growth

**Why it matters.** Buyers and sellers negotiating cross-border deals now have a bottoms-up benchmark spanning 600 media owners across 50 markets to check growth claims against.

*Signal from* [*Madison and Wall*](https://madisonandwall.substack.com/) *·* [*read the original*](https://madisonandwall.substack.com/p/m-and-w-saturday-summary-new-global-fbf)*.*