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# Magellan AI benchmarks podcast ads on clicks, leads and sales
- URL: https://www.medianexis.com/magellan-ai-benchmarks-podcast-ads-on-clicks-leads-and-sales/
- Published: 2026-09-27T21:04:27.000Z
- Updated: 2026-09-27T21:04:27.000Z
- Description: Inside Radio reports that Magellan AI’s first Podcast Measurement Benchmark Report, covering Q1 2026 campaigns, finds 2.29% of listeners reached by a podcast ad visited an advertiser’s site within 30 days.
- Author: The Signals Desk
- Tags: Measurement, Magellan AI report: podcast ads drive clicks and sales

**Why it matters.** Advertisers and agencies now have a named benchmark to judge podcast campaign performance against, strengthening the case for host-read and video formats over programmatic buys.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/podcast-ads-drive-clicks-leads-and-sales-new-magellan-ai-report-finds/article%5Fc6700046-825b-4903-8bbf-9befb625c55b.html?ref=medianexis.com)*.*