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# Magnite opens agentic media buying for CTV home screen ads
- URL: https://www.medianexis.com/magnite-opens-agentic-media-buying-for-ctv-home-screen-ads/
- Published: 2026-10-16T13:48:46.000Z
- Updated: 2026-10-16T13:48:46.000Z
- Description: eMarketer’s Asa Hiken reports that Magnite is opening up its CTV home screen ad inventory to agentic media buying, letting AI agents purchase placements on streaming device interfaces.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Asa Hiken, Magnite opens agentic buying for CTV home screen ads

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/magnite-opens-agentic-media-buying-ctv-home-screen-ads?ref=medianexis.com)*.*