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# Marriott Media Network pitches travel timing as a retail-media signal
- URL: https://www.medianexis.com/marriott-media-network-pitches-travel-timing-as-a-retail-media-signal/
- Published: 2026-10-13T00:19:08.000Z
- Updated: 2026-10-13T00:19:08.000Z
- Description: The Drum’s Margo Waldrop reports that Marriott Media Network’s Monique Perlmutter is pitching brands on travel booking data not just for destination targeting but for timing purchases around a trip.
- Author: The Signals Desk
- Tags: Retail-media, Margo Waldrop, Marriott turns hotel bookings into shopping calendar

**Why it matters.** Brands gain a new behavioral signal for ad targeting where booking data, not just loyalty-program membership, determines when a traveler sees an ad.

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Margo Waldrop*](https://www.medianexis.com/tag/by-margo-waldrop/) *·* [*read the original*](https://www.thedrum.com/news/marriott-is-selling-brands-access-to-travelers-before-the-vacation-shopping-starts?ref=medianexis.com)*.*