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# Marvel leaves Hulk social buzz to creators, missing Spider-Man tie-in
- URL: https://www.medianexis.com/marvel-leaves-hulk-social-buzz-to-creators-missing-spider-man-tie-in/
- Published: 2026-08-07T00:00:00.000Z
- Updated: 2026-09-17T17:40:46.000Z
- Description: Tubular data shows just 37% of Hulk social video since July mentioned Spider-Man, with creators driving 99% of YouTube views. Marvel posted only 22 Hulk videos itself, leaving a UGC-fueled conversation Sony’s box-office hit hasn’t tapped.
- Author: Fabric.Media Editorial
- Tags: Creators, #archive-backfill, John Cassillo, Spider-Man's social buzz translated into box office, ditching TV ads

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/marvels-hulk-content-opportunity-tubular-video-social-spider-man-spider/?ref=medianexis.com)*.*