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# Matrix Solutions exec: political cash masks local TV’s sales tech gaps
- URL: https://www.medianexis.com/matrix-solutions-exec-political-cash-masks-local-tvs-sales-tech-gaps/
- Published: 2026-10-13T16:31:05.000Z
- Updated: 2026-10-13T16:31:05.000Z
- Description: TVREV’s In the Vicinity podcast features Matrix Solutions President Brenda Hetrick telling host Tim Hanlon that local broadcasters’ ad-sales technology, incentives and workflows remain siloed across linear, CTV, podcasts and FAST channels.
- Author: The Signals Desk
- Tags: Agencies, TVREV podcast: local media selling struggles

**Why it matters.** Broadcasters that lean on political spending to hit revenue goals delay investment in unified sales systems, leaving AEs without cross-platform customer data when political dollars dry up.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*read the original*](https://www.tvrev.com/news/why-is-selling-local-media-still-so-hard?ref=medianexis.com)*.*