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# McDonald’s eyes drive-thru screens as retail media inventory
- URL: https://www.medianexis.com/mcdonalds-eyes-drive-thru-screens-as-retail-media-inventory/
- Published: 2026-10-06T13:55:37.000Z
- Updated: 2026-10-06T13:55:37.000Z
- Description: The Drum’s Kristina Kaganer reports that McDonald’s is turning its drive-thru screens into advertising inventory as part of a broader retail media push, raising the question of what value customers actually get back.
- Author: The Signals Desk
- Tags: Retail-media, Kristina Kaganer, The Drum op-ed on McDonald's retail media expansion

**Why it matters.** Retail media networks that monetize customer-facing screens without a visible consumer benefit risk a backlash that forces brands to redesign their ad formats.

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Kristina Kaganer*](https://www.medianexis.com/tag/by-kristina-kaganer/) *·* [*read the original*](https://www.thedrum.com/opinion/kristina-kaganer-mcdonald-s-has-a-retail-media-opportunity-what-do-customers-get-1?ref=medianexis.com)*.*