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# McDonald’s launches ad network, eyes $1 billion revenue business
- URL: https://www.medianexis.com/mcdonalds-launches-ad-network-eyes-1-billion-revenue-business/
- Published: 2026-09-25T22:00:23.000Z
- Updated: 2026-09-25T22:00:23.000Z
- Description: Adweek’s Lauren Johnson reports that McDonald’s unveiled McDonald’s Media Network during an investor day presentation, an ad business that will pitch the chain’s customer data to other brands.
- Author: The Signals Desk
- Tags: Retail-media, Lauren Johnson, McDonald's launches ad network, eyes $1 billion revenue business

**Why it matters.** Brands gain a new retail-media channel to reach McDonald’s customer data, adding another walled garden that buyers must now evaluate alongside existing retail-media giants.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Lauren Johnson*](https://www.medianexis.com/tag/by-lauren-johnson/) *·* [*read the original*](https://www.adweek.com/commerce/mcdonalds-wants-to-build-a-1-billion-ad-business/?ref=medianexis.com)*.*