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# McDonald’s launches media network, targets billion-dollar ad business
- URL: https://www.medianexis.com/mcdonalds-launches-media-network-targets-billion-dollar-ad-business/
- Published: 2026-09-23T23:56:14.000Z
- Updated: 2026-09-23T23:56:14.000Z
- Description: Marketing Dive’s Chris Kelly reports that McDonald’s began piloting a media network across 450 company-owned U.S. restaurants last month, running ads from other brands across its app, kiosks, menu boards and restaurants, with plans to build it into a billion-dollar business.
- Author: The Signals Desk
- Tags: Retail-media, Amelia Lucas, Chris Kelly, CNBC/MarketingDive: McDonald's builds ad business/media network

**Why it matters.** Brand advertisers now gain a new retail media inventory pool of app, kiosk and menu-board moments across McDonald’s restaurant footprint.

*Based on reporting by* [*cnbc.com*](https://www.cnbc.com/2026/09/23/why-mcdonalds-is-building-an-advertising-business.html?ref=medianexis.com) *—* [*Amelia Lucas*](https://www.medianexis.com/tag/by-amelia-lucas/) *·* [*marketingdive.com*](https://www.marketingdive.com/news/inside-mcdonalds-new-marketing-model-as-it-enters-media-network-fray/831170/?ref=medianexis.com) *—* [*Chris Kelly*](https://www.medianexis.com/tag/by-chris-kelly/)*.*