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# McDonald’s media network fuels warning on commerce media attention limits
- URL: https://www.medianexis.com/mcdonalds-media-network-fuels-warning-on-commerce-media-attention-limits-2/
- Published: 2026-10-15T18:48:51.000Z
- Updated: 2026-10-15T18:48:51.000Z
- Description: Campaign US’s Keith Turco reports that McDonald’s is piloting a media network across 450 U.S. restaurants, targeting $1 billion in revenue using its app, kiosks and menu boards as ad inventory.
- Author: The Signals Desk
- Tags: Retail-media, Keith Turco, Madison Logic, Opinion: brand media networks and attention scarcity

*Signal from* [*campaignlive.com*](https://campaignlive.com/?ref=medianexis.com) *·* [*Keith Turco*](https://www.medianexis.com/tag/by-keith-turco/)*,* [*Madison Logic*](https://www.medianexis.com/tag/by-madison-logic/) *·* [*read the original*](https://www.campaignlive.com/article/when-every-brand-becomes-media-network-whos-left-listen/1972178?ref=medianexis.com)*.*