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# Media buyers shift Meta spend to “Q5" as ad prices climb
- URL: https://www.medianexis.com/media-buyers-shift-meta-spend-to-q5-as-ad-prices-climb/
- Published: 2026-10-11T01:35:12.000Z
- Updated: 2026-10-11T01:35:12.000Z
- Description: Marketing Brew’s Jasmine Sheena reports that Meta’s price per ad rose 12% year over year in both Q1 and Q2, pushing some media buyers to shift client budgets into the “Q5" window from late December into January.
- Author: The Signals Desk
- Tags: Agencies, Jasmine Sheena, Marketing Brew: media buyers navigate Meta ad prices

**Why it matters.** Buyers who shift spend to Q5 reduce competition for the same holiday-period inventory where Meta’s peak CPMs typically decline.

*Signal from* [*marketingbrew.com*](https://marketingbrew.com/?ref=medianexis.com) *·* [*Jasmine Sheena*](https://www.medianexis.com/tag/by-jasmine-sheena/) *·* [*read the original*](https://www.marketingbrew.com/stories/media-buyers-navigating-higher-ad-prices-on-meta?ref=medianexis.com)*.*